ISYR Designs Sdn. Bhd. is a Malaysian company with its own fashion label namely Chic Yamada. Chic Yamada is one of Malaysia's very few high street fashion labels combined with an Eco friendly theme. The company was founded in July 2009 during the launch of its first collection, a basic wear line that were made out of Eco friendly fabrics. There on after, the brand grew as a whole although managed by a small organization. It began distributing to international outlets in the United Kingdom and in India. Initially the company was run by its designer who also managed its marketing and direction of the organization. Once Chic Yamada had established its name in the local market, it began recruiting more employees to its small team. After three years of being based online and in its international distributors, ISYR Designs felt that it was ready to take on the Malaysian market by opening its very own first physical store here in Kuala Lumpur.